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The TikTok Shop Black Friday sale event: What we know

While we all know and love TikTok for its catchy and engaging viral videos that keep us entertained for hours on end, their online marketplace is geared up and ready to participate in the biggest sale event of the year. The short-form content giants have confirmed that there will be a big TikTok Shop Black Friday discount this year, so get ready for fireworks. 

TikTok themselves have confirmed that they will subsidise part of the costs for people who use the shop through the sale season, meaning even cheaper costs for users and more profits for sellers. However, this doesn't mean that all products you want to buy will be in the sale as it's totally dependent on individual sellers. So we're here to guide you so that you can get exactly what you're looking for via TikTok or other online retailers with a hefty discount! 

TikTok viral products 2024: What are they and where to buy them

Here's a roundup of the most sought-after, viral products for this year's Black Friday and where you can buy them outside of TikTok. Plus, by adding one of our generous discount codes on top, you'll be securing the best prices possible.

Made By Mitchell

We're all raving about it. The brand taking TikTok, and the whole internet, by storm: Made By Mitchell. A brand brought to life by popular make-up artist MMMitchell, these cruelty-free, affordable, super-pigmented products are taking the top spot for the most sought-after makeup products this year. Here are the most-loved products and where you can find them discounted this Black Friday. 

Mielle Rosemary Hair Oil

Elevate your hair game with Mielle's Rosemary Mint Growth hair oil. Packed with natural goodness, this heavenly elixir nourishes your locks, stimulates growth, and leaves a fresh, invigorating scent. Say goodbye to bad hair days and hello to luscious, vibrant hair. We've found out exactly where you can buy it for less - add one of our discount codes at the checkout for an even bigger saving!

Alternative Rosemary Hair Oil Brands: Nature Spell (Holland & Barrett £5.99); Hair Syrup (Superdrug £15.50). 

Stanley Quencher Cup Black Friday deals

With a whopping 5.3 billion views, this jumbo, insulated water tumbler is the talk of the town. Equipped with a lid to limit those pesky spillages, a reusable straw, and an oh-so-comfy handle, this portable flask has been affectionately known on TikTok as people's 'emotional support water bottle'. Plus, it comes in an array of stunning, muted colours including Chambray, Orchid, Charcoal and Rose Quartz. So, where can you find emotional support for the best price this Black Friday?

Ultra Mini Platform UGG Black Friday deals

First flaunted by our favourite supermodels Gigi and Bella Hadid, it is no wonder the world has subsequently gone crazy for the Ultra Mini Platform UGG boots; these trendy boots offer a modern twist on the classic UGG design, with a touch of flair. The ultra-light, thick platform sole elevates your look while providing the signature UGG cosiness which is perfect for the Autumn season. We've scoured the internet to find you the best prices for the viral footwear, plus we're providing you with some discount codes to add to your Black Friday savings. Don't say we never treat you! 

Everything you need to know about the TikTok Shop Black Friday Sale

When will the TikTok Black Friday event begin? 

We've heard through the grapevine that the sales event will begin at 8 p.m. on the 23rd of November and the deals will continue to run until the 30th of November, the end of Cyber Monday. 

What is TikTok Shop?

The TikTok Shop is the brand's way of entering the e-commerce sphere: users are able to buy products they see their favourite creators promoting without having to leave the app - crazy, right? Any businesses that have products to sell, or big-time influencers working on paid promotions, will have a shopping tab added to their profile. Users can then scroll through and buy the items they've just seen being promoted.

How to access TikTok shop

To access the TikTok Shop of your favourite brands and creators, simply type in their name and head to their profile. You'll find a basket icon in the centre tab (pictured above) which will take you directly to a mini storefront where you can purchase any items being sold. To discover new creators and trends, tune in to TikTok LIVEs where creators will often talk you through the items on their online store. This is only available from the mobile App, so be sure to avoid using a desktop if you're planning on purchasing. 

Is Tiktok shop safe?

It is no wonder people run to the internet to ask this question. Admittedly, we did too. Some of the prices are so cheap that we start asking ourselves 'What's the catch?'. You'll be pleased to know that sellers on TikTok are vetted before they're allowed to start selling, and there are strict community guidelines they must adhere to. However, if a deal seems just a little too good to be true, we'd proceed with caution. 

What are the most sold items on Tiktok Shop? 

• Cosmetics

• LED Strip Lights

• Perfume 

• Serums

• Stationery

• Kitchen Gadgets

How do I sell items on TikTok for Black Friday? 

If you're a UK seller and you're looking to sell this Black Friday rather than buy, we're also here to help in any way we can. Here are some of the ways that you can get involved, according to the TikTok shop site: 

As seasoned veterans of this shopping season, we've been scanning the internet for the best Black Friday deals for years, and we know all of the tricks of the trade. We want to ensure you're getting the most bang for your buck, so here are our top tips for making sure this Black Friday is your most successful (and budget) sale to date.

• Don't fall for fake discounts → It's easy to be sucked in by appealing discounts like 70% off, but some retailers (we won't name any names!) will raise their prices in the weeks leading up to the sale to make the discounts look bigger. Our expert advice? Look at the prices of items you'd like to buy in the weeks leading up to the sale, so you know what the average cost is. You can then decide for yourself if the deal is worth snapping up.

• Get in there quickly → Some of the best deals, especially for viral products, will only be available for a select number of sales. If you see a great deal, pop it in your basket and rush to the checkout to avoid disappointment. However, keep the following 

• Make sure you really want it! → We second the professional advice from the MoneySavingExpert who says that 'if you were going to buy [a product] anyway and it's half price, you've saved 50%. If you weren't going to buy it, but do because it's half price, you've wasted 100%". 

• Pop back to this page → Our team of savings experts will be on-hand throughout the Black Friday week updating the best deals on TikTok right here. Plus, we'll be seeking out the most viral products on other retail sites and providing you with discount codes that will allow you to save even more. We've got your back! 

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