One Million Moms Is Pissed Off About a Pop Tart Commercial
Care to guess? Is it the idea of the Pop Tarts fornicating to make a baby? Maybe it's because the baby Pop Tart is going or not going to be vaccinated? Or because there is a human working in a Pop Tart hospital, and that human wants to eat the baby Pop Tart?
If those were your guesses, you're wrong. OMM has an issue with the…wait for…suggestive language. They write on their website:
"Kellogg's new Pop Tart commercial includes a double entendre that is inappropriate and unnecessary. Foul language or the implication of it is not needed in this commercial, but that is exactly what Kellogg's intended with their play on words.
Kellogg's should be more responsible in their marketing decisions. Let them know that as a parent and consumer you are offended the company cares more about financial gain than the impression made on our children.
Kellogg's executives apparently don't care about what children hear as long as it puts money in their pockets. Everyone knows kids repeat what they hear. This is weak marketing, and Kellogg's should have the corporate responsibility to not use an age old euphemism that offends families."
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